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Retailer/Wholesaler Programs

CDMA offers a wide variety of programs to assist you in building your Front End.


Quality Choice - Store Brand

Quality Choice and HyTop are CDMA’s store brand labels with over 1,300 SKUs specializing in OTC, personal care, beauty care, nutritional products, and general merchandise.

  • Consolidated warehouse with low minimum shipping; does not require you to tie up cash with inventory, will keep your inventory turning, and reduces expiration date issues
  • Robust HBC program; keeps you updated with the latest trends, Rx to OTC switch overs, consistent HBC label
  • CDMA manages the inventory and annual volumes with suppliers
  • Everyday low price program, with extra trade show discounts and quarterly specials 
  • All products are tested with independent laboratories to guarantee highest standards of quality and consumer satisfaction

Warehouse Program

Our “What’s in Stock” program offers Retailers and Wholesalers a central location to purchase front-end merchandise including closeouts, recommended ad items and seasonal import products. Our Category Managers can obtain special volume deals that may be difficult for smaller retailers to secure. These items are sourced throughout the year during trade shows, and our inventory is always changing. New items may be promoted via email blasts or in one of our many catalogs. Our current list of stocked items can always be found on our “What’s in Stock” website.



  • HBC
  • GM
  • Soft Goods
  • Personal Appliances

Seasonal & Pre-Book 

Seasonal and everyday pre-books give you access to our import programs and member buying power without high minimum orders. Select the items and quantities you need at great prices. These programs are offered throughout the year for all occasions, so plan ahead and save money!


Affiliate Programs

Merchandise Inc.

Merchandise Inc. has been discounting OTC and other drug store commodities since 1964. By maintaining their mission and core values of service, respect and empowerment, Merchandise Inc. has become CDMA's first choice provider. Through CDMA's alliance with Merchandise Inc., our Retail members gain access to more than 10,000 quality name brand products in HBA, GM and Cosmetics categories, as well as free manufacturer and custom planograms to assist in merchandising. Merchandise Inc. also works with more than 200 vendors to accommodate all of your front-end needs. Retailers also have the ability to order most items by the piece. Never pay for more then you need again! 

  • Custom & Manufacturer Planograms
  • Multiple Ways to Place an Order
  • $250 Order Minimum
  • Free 2 Day Shipping

True Value

Through CDMA’s alliance with The True Value Company, you will have the privilege of purchasing products from True Value. They are an expert in the GM category with over 67,000 items and over $2 billion in purchases annually. Some of their key categories are: Automotive, Electronics, Hardware, Kitchen Gadgets, Light Bulbs, Personal Care, Small Appliances, and Seasonal Items.


To become a member of the CDMA / True Value buying program, you must be a current member of CDMA. Before being approved for our True Value program, True Value will review your locations for potential True Value competition.


Fisher-Price & Mattel

Fisher-Price is an American toy company that has created approximately 5,000 different toys

since its beginning in 1930. In 1993, Fisher-Price was acquired by Mattel. Today, Mattel solely holds rights to hundreds of brand name children's toys, books, video games, and baby products.


CDMA Retail members gain access to all of these name brand products through the Mattel Partners website. In addition to online access, members also receive a new product catalog. This catalog is the best resource for utilizing the Mattel Fisher-Price program. It highlights popular items for upcoming seasons and items that are exclusive to emerging channels. These items are not available to mass retailers.        


Continuity Programs

CDMA continuity programs offer Retailers the opportunity to purchase national brand products at any time. These items are always in-stock and ready to ship.

  • US Cotton- Swisspers Cosmetic Accessories
  • EOS- Evolution of Smooth Lip Balms and Lotions
  • Taylor Bath Scales- Everyday Bath Scales Needs
  • Phoenix Sales- Sony Battery Program  
  • As Seen On TV- All of the latest ASOTV Products
  • Grandma’s Lye Soap
  • Con-Air – Hair Care Appliances
  • Beauty 21- LA Colors Cosmetics
  • Norelco- Shaving Needs 


For complete information on any of the above programs, please contact

Michael Boivin at 248-449-9300 x675 or

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