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News & Press: Retailer

Fourth of July Marketing Ideas

Tuesday, June 20, 2017  


  • Create a social media campaign focused on the holiday. Encourage customers to stop in your store with their patriotic gear on and have them take a selfie with your staff. After they post the photo to their social media account(s) and tag your business, offer a special promotion, such as 50% off one item. It’s a great way to get traffic in your store and free advertising on your customers’ social media pages.  

  • Hold a sale in honor of Independence Day! Offer a percentage off all sales during the long weekend, or give a free holiday gift with purchases made over a certain dollar amount.  

  • Advertise a “4th of July Challenge” promotion. Ask customers questions about Independence Day facts – the more questions they get right, the better the prize. Prizes can include items such as coupons, gift certificates, or free patriotic merchandise. 

  • A great way to advertise and participate in your community is to participate in a local Independence Day parade. Create a float, dress up in holiday-themed outfits and give away free items while you travel along the course of the parade.  

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