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News & Press: Retailer

Mother's Day Marketing Ideas & Trends

Friday, April 28, 2017  

Mother’s Day Marketing Ideas


  • Provide a table for allowing customers to wrap gifts free of charge. This allows for kids and busy spouses with limited time a chance to wrap mom’s gift in a discreet location.

  • Create gift baskets with a special combination of products just for moms. They can include pampering and beauty essentials, gardening items, candy, technology, designer fragrances and personalized photo keepsakes. Offer these gift baskets at a discount over each item purchased individually.



Mother’s Day Spending Trends

  • 84% of Americans plan to celebrate Mother’s Day.

  • Total spending is expected to reach $21.4 billion for the holiday.


  • Consumers plan to spend $4.2 billion on jewelry, $4.1 billion on special outings such as dinner or brunch, $2.4 billion on flowers, $2.2 billion on gift cards, $1.9 billion on clothing and consumer electronics and $1.6 billion on personal services.


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