Easter Marketing Tips
Tuesday, March 21, 2017
Stick with traditional Easter marketing themes, but don't be afraid to try something new!
Most Easter marketing materials have some form of bunny, colored eggs, springtime pastels or a religious theme. These are all well-recognized symbols of Easter, so you can gain instant recognition for your Easter sales. Incorporate these themes into an event featuring a special guest. The trick is to pull it off without looking just like everyone else – so forget the pastels for your eggs or redo your logo in pastel colors, so that your marketing materials are strikingly different but no less effective.
Easter is often considered a celebration of renewal, of new beginnings, and so it presents the perfect opportunity for re-branding your company and demonstrating how your products and services can “renew” your customers’ lives. Spring is working to transition the winter chill to summer heat, and many celebrate the Resurrection of Jesus Christ, so this theme is likely to resonate with your entire Easter audience, Christian or not.
Market early and often
You want to head off the competition this Easter, so begin your marketing early and often to steal the show. Send a postcard or flyer in the weeks preceding your promotion. Complement your campaign with a poster or in-store flyer.
Hold an event
Most U.S. customers have been boarded up from the winter chill and are itching for a chance to get out and do something as spring thaws the frost. An Easter-inspired event might be just thing you need to get those customers to come to your place of business. Easter egg hunts, egg races, coloring contests, and photos with the Easter Bunny are common promotions.
Create a shelf that highlights basic Easter necessities
- Empty baskets (top shelf)
- Single chocolate bunnies (middle shelf)
- Easter eggs (middle shelf)
- Plastic grass (bottom shelf)
Plan to fill your endcaps now!
Use candy and toys as basket stuffers. Small signs that suggest everyday items as basket stuffers can also be a great boost for sales. When purchasing plush animals for Easter, stay away from toys that will need to be discounted after the holiday. With ribbon, you can promote everyday plush rabbits, lambs, and chicks as Easter toys.
Other Easter basket items to consider: arts and crafts, crayons, jump ropes, baseball cards, playing cards, markers, childrens' books, chalk, Play-Doh, Easter socks, and balls. Pez Candy and Match Box toys are still classic basket stuffers!
- Colorful beach pails are great substitutes if you sell out of baskets.
- Prefilled Easter baskets are losing their charm! Watch them closely.
- Merchandise by price, not size! The most common error in merchandising is placing small items on the top shelves and large items on the bottom. Place high-ticketed items slightly below, directly at, or slightly above eye level.