CDMA HISTORY

C hain Drug Marketing Association (CDMA) was founded in 1926 by a group of chain drug owners with the ambition of forming a group whose sole purpose was supporting the owners’ marketing and merchandising efforts.

Today, CDMA is focused on “making the connection” between our Supplier members with our Regional Chains, Wholesalers, Buying Groups and Independent members. By bringing the buying power of over 6000 retail stores across the country together, we can offer you an untapped market of opportunity.

Our members receive the following benefits:

Membership makes a difference! Now more than ever, businesses need an association that will support their needs and keep them competitive in an ever changing environment. As a member of Chain Drug Marketing Association, you will benefit not only by having access to CDMA’s programs, but you will have the use of CDMA’s dedicated Category Managers 52 weeks a year. CDMA is a vibrant and growing Association. With your membership, we will move forward making connections for your success.

Quality Choice

• Quality Choice (QC) is CDMA’s exclusive store brand program for its members
• Over 900 skus in 64 categories
• Registered products with Center of Medicaid and Medicare Services
• Registered products with Sigis
• National brand equivalent
• Customized Marketing Materials – Coupon books, displays, etc.
• Aggressive merchandising and promotional support
• Competitive pricing between 50-70% at retail level
• Store and shelf signage indicating Compare & Save
• 81% of the consumers purchase is recommended or suggested by the pharmacist…recommend store brand!

 

Everyday Essentials

The Everyday Essentials Program includes Cosmetics, Beauty Care, Health Care, and many General Merchandise categories.

Over 3,000 sku’s covering many of the categories and single items that are sometimes hard to source for many of our Members are now available on our website at www.chaindrug.com. Minimum per item will be a sleeve pack for most items.

Ad Program

• Boost customer loyalty
• Increase store traffic
• Brand, niche, seasonal and hottest items
• On many items we will break the case quantity – to help reduce ad residual
• Mix of brand, niche, seasonal and hottest items in each ad
• Choose from circulars, flyers or postcards
• Customize your circular

Product Sourcing

Our Associate Member supplier partners are ready and willing to present their products and special deals to our membership. Order forms are housed on our website, chaindrug.com for easy access.

• Seasonal candy
• Seasonal imports
• General merchandise
• Electronics
• Hardware
• Shoe care
• Photo
• Durable Medical Equipment (DME)
• Cosmetics
• Hair care
• Health care
• Stationary

True Value

Through CDMA’s alliance with the True Value Company, you will have the privilege of purchasing products from True Value. True Value is an expert in the General Merchandise category with over 67,000 items and over $2 billion in purchases annually. Some of their key categories are: Automotive, Electronics, Hardware, Kitchen Gadgets, Light Bulbs, Personal Care, Small Appliances, and Seasonal Items.

• Order merchandise online through MembersOnline (MOL)
• Serving over 6,500 hardware and drugstore retailers
• Weekly warehouse deliveries
• Name brand products
• Access Category specific planograms through True Value’s website
• Monthly ‘Advisor’ promotions

Worldwide

Worldwide is a member-owned buying group that has been supplying independent retailers across the US and Canada with products and services for the last 50 years.

• As a CDMA member, you will be able to purchase goods through Worldwide.
• Access to toys, soft goods, sporting goods and home goods
• Closeout inventory and hot deals throughout the year through their website

Trade Show Access & Education

• Attend CDMA’s Trade Expo, True Value’s Markets and WorldwideShows, without additional registration fees.
• Attend Spring and Fall Markets for your general merchandise and seasonal needs.
• Annual Trade Expo brings our membership together for education, show specials, networking, friendship and idea exchanges.

Online Virtual Trade Shows @ chaindrug.com

Our online buying Virtual Trade Shows (VTS) gives you all of the benefits of a live show, without the expenses – no airfare, no hotels, no travel expenses and no out of office time. These trade shows are held on CDMA’s website.

• Direct Import
• Store Brand
• Weekly Specials

S.E.A. ENTERPRISES – “COUPON PARTNERSHIP PROGRAM”

• Eliminates sorting and counting coupons
• Maintains daily billing address changes
• Experienced processing staff
• Accounts receivable management
• Chargeback collection service- SEA collects more of your coupon’s receivable
• CDMA retailers receive – Full coupon face value plus four cents for all coupons invoiced and paid by manufacturers
• Payment in 45 days
• Exceptional customer service

Sample & Information Mailings

Mailings with samples and literature, from CDMA’s Associate Members (Suppliers) Receive relevant and timely information through our mailing program on new products, unique items, samples, catalogs, sell sheets and order forms. This mailing is intended to help you with your front end business.

Front End Focus Newsletter

Our membership newsletter provides articles and ideas on how to increase your store’s productivity and efficiency, as well as communicating to our members the vision of our association.

Member Directory

Find suppliers, buyers and other member contacts through our online member directory, available 24/7 through our website, chaindrug.com

Category Reviews

CDMA staff members attend over 30 trade shows during the year and report industry news and trends to our members through our newsletter, The Front End Focus.

Merchandising tips are sent to our members throughout the year.

New Product Flash

New Product Flash (NPF) provides detailed information on new Branded & Niche HBC product launches 4 to 8 weeks prior to shipment to retail. As a CDMA retail or wholesale member, you have privileged access to this important resource.

• Product Description
• Product Images
• UPC
• List Cost
• Retail price range
• Expected distribution dates